Case study
Framico
Gave Etsy and Shopify sellers a clear reason to switch print partners and order a sample
Growth for a US print-on-demand partner making fine art prints, framed prints, and canvas for Etsy and Shopify sellers.
The problem
Framico prints and frames wall art on demand from its facility in Irvine, California. Orders arrive through Etsy and Shopify integrations, production takes one to three days, and it ships to more than 200 countries.
Print-on-demand is a crowded category and most sellers already have a supplier. Switching feels risky, because a seller's reviews depend on print quality and delivery times they cannot check before they commit.
What I worked on
Messaging built around the seller's risk: quality, speed, and what happens to their store during the move.
Two conversion paths for two levels of commitment. Order a free sample kit to judge the quality in hand, or schedule a call with an account manager.
Onboarding content for sellers moving from another print-on-demand provider, so switching looked like a guided process instead of a rebuild.