Case study
Liquid Technologies
Built a marketing engine that runs campaign after campaign, not one-off pushes
The marketing function, from positioning through campaigns, built so it could run again.
The problem
The product line needed a marketing function that could run more than once. Positioning, content, and campaigns existed as separate pushes. Each new one started from a blank page.
What I did
I owned marketing end to end: positioning, content, campaigns, and demand generation.
I wrote the messaging frameworks, the content calendars, and the campaign playbooks so the next push had a place to start. The point was a function the team could run again, not a single launch that disappeared when it ended.