Case study
Metric
A design system that kept product and marketing consistent as the team scaled
Visual direction and the design system, held together as the team grew.
The problem
The team was growing. Product and marketing were starting to look like they came from different companies. New work had no shared direction to follow.
What I did
I led design. I set the visual direction and the design system used across product and marketing.
I mentored designers and put the process in place so the work stayed consistent as the team and the product got larger. A new screen or a new page had a system to start from.