Case study
PCIF
Content that made PCIF's work clear to people seeing it for the first time
Content marketing for the organization's work.
The work
PCIF needed its work explained to people who were not already in the room. Content marketing was how that explanation traveled: what to say, who it was for, and the pieces that carried it.
What I was responsible for
I handled that content. The writing and the assets that made the organization's work legible to someone seeing it for the first time.