Case study
PromptsGenii
Made an AI prompt extension clear enough to install and worth a lifetime plan
Growth for a Chrome and Edge extension that turns images and ideas into AI prompts, built by Magic Makers Lab.
The problem
PromptsGenii is a browser extension for people who make AI images. It turns a reference image into a text prompt, improves prompts with OpenAI or Gemini, and keeps a library of prompts and visual filters. Teams get a license manager.
It does a lot. A visitor had to see quickly which problem it solved for them, and then why a one-time lifetime plan was worth paying for instead of writing prompts by hand.
What I worked on
Positioning around the result, better images in fewer attempts, instead of a list of features.
Showing the product at work: an image going in and a usable prompt coming out, so a visitor understood the extension before installing it.
A pricing story for the three lifetime plans, with each tier matched to a kind of user, from a solo creator to a team.